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Target - 1977 Captured



ARTIST: Target
ALBUM: Captured
LABEL: A&M
SERIAL: SP 4652
YEAR: 1977
CD REISSUE: 2016, Rock Candy Records, CANDY310

COUNTRY OF ORIGIN:

LINEUP: Jimi Jamison - lead vocals * Buddy Davis - lead guitar, organ, vocals * Paul Cannon - lead guitar * Tommy Cathey - bass, vocals * David Spain - drums, percussion

TRACK LISTING: 01 It's Only Love * 02 Shine The Light * 03 Runaway * 04 Just For You * 05 Maybe In Time * 06 Make Our Dreams Come True * 07 Holdin' On * 08 Rock And Roll Laureate


Background
Before his ascent into AOR megastardom with Survivor, Jimi Jamison cut his teeth with Memphis based rock band Target, a basic rough and ready set of US rockers far removed from the slick approach Jamison would later favour. Target's origins went as far back as 1972, with Jamison and Cathey contributing to a D-Beaver album. Target's debut appeared in 1976 to some degree of acclaim, but paled compared to this their final album. As the International Encyclopedia of Metal suggests, there is a hint of .38 Special in their sound, but also large doses of Point Blank and ZZ Top, resulting in some incredibly heavy Texas type boogie. Jamison's legendary vocals seem made for this style, proving his versatility once and for all.


The Songs
As with the majority of mid to late 70's US hard rock there is the element of a dated approach to the overall sound, but this seems to have weathered the ravages of time well, only marginally coming off as a crude relic. 'It's Only Love' is a barnstormer to open, dashing dual guitars the main attraction besides Jamison's passionate vocals. There's nothing particularly heavy about 'Shine The Light' which represents the state of late 70's US rock radio, all harmonies and hand claps! 'Runaway' has Point Blank written all over it, virtually impossible to separate from the Texan boogie giants, notably their 'Second Season' effort. Target's riffs are as inspired and bold with Jamison convincing me he was made for this direction, his mean delivery miles away from what he would later represent. A touch too long is the seven minute 'Just For You', which is slower but contains some guitar explosions of the epic sort. 'Make Our Dreams Come True' is also a near ballad before the band decide to turn the volume up again with 'Holdin' On' converting more sludge like riffs for maximum effect. The .38 Special comparisons are unavoidable for 'Rock And Roll Laureate', which ups the pace and chugging riffs to the standards of early .38, although it was pure coincidence I'm sure. This has more ragged charm and rawness and a Southern guitar solo which outdoes Van Zant and friends.


In Summary
Target fell apart that same year, leaving many to wonder what could have been. Indeed the promise was unfulfilled, one suspecting they had the goods to take their own unique Southern hard rock personality into the 80's and refine it for that decades melodic environment. We all know what became of Jamison (Cobra then Survivor), but the fate of the others is unknown, minus Cathey who had a stint with Degarmo And Key. This is far from essential, but fans of Jamison would be wise to seek it out to get a further overview of what a talent the man is. Fans of seventies hard rock could do worse.


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Comments
#1 | rostoned on June 28 2008 12:17:16
Top 5 of the all time worst cover artwork! thumbs down
#2 | Eric on June 28 2008 13:49:55
Very similar art to disco bands like St Tropez and Ohio Players. Very 70's, but agree- not a good representation of the music. Their first album cover sucked more! Dreadful!
#3 | CARNEYBUZZ on January 11 2009 16:15:10
Jimi Jamison's singing is pitched a lot lower on this album - a million miles away from his Vital Signs future. There are moments here when he sounds like old, pre-screeching Coverdale.
#4 | paco on March 28 2010 15:00:15
Love both albums on vinyl and digital. don't set the point about the covers. Like them both . Jimy was way better here them in his survivor era.
#5 | reyno-roxx on March 28 2010 19:55:35
Agree with Eric about the covers...take a look at disco and r'n' b albums of the same era and you'll see what was meant with the comment.
#6 | super80boy on October 13 2013 19:51:43
More of the same Southern tinged melodic rock from the debut. Yes, the cover is out there, but it is a eye catcher.
 
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