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Articles Home » 2016 Articles » Treatment, The - 2016 Generation Me
 
Treatment, The - 2016 Generation Me



ARTIST: Treatment, The
ALBUM: Generation Me
LABEL: Frontiers
SERIAL: FRCD 723
YEAR: 2016

COUNTRY OF ORIGIN:

LINEUP: Mitchel Emms - vocals * Tagore Grey - guitar * Tao Grey - guitar * Rick 'Swoggle' Newman - bass * Dhani Mansworth - drums

TRACK LISTING: 01 Let It Begin * 02 The Devil * 03 Tell Us The Truth * 04 Generation Me * 05 Backseat Heartbeat * 06 Cry Tough * 07 We Are Beautiful * 08 I Know She Knows * 09 Bloodsucker * 10 Better Think Again * 11 Light The Sun

RATING:

WEBLINKS: www.facebook.com/TheTreatment


Background
These guys have been around long enough to have put out two albums prior to this one, as well as touring with legendary acts Kiss, Alice Cooper, and Mötley Crüe. But they escaped my radar until now. This isn't the type of artist or band that immediately screams 'check me out!' to my ears, but I'll give just about anything a chance if I see it on a few select web sites. The band has had a few lineup changes over the past eight years, most notably with Mitchel Emms taking over the lead vocals. He was a contestant on the UK version of The Voice, yet another singer getting a boost from a reality talent show. Judging by this album, it was an inspired choice. Guitarist Tao Grey (brother of founding guitarist Tagore Grey) is also new to the band.


The Songs
If you've read other reviews of this album, you've no doubt heard references to AC/DC. Well, they're spot on, as far as a powerful twin guitar attack with riffs galore, a drum sound clear enough to hear each hi-hat hit and cymbal crash, and catchy lyrics and choruses. Emms has a great voice for this material. As far as the AC/DC references, it's much more Bon Scott than Brian Johnston, but actually a bit more 'normal' than either. I hear older Krokus in their sound too, and maybe even a bit of older Judas Priest. The first four songs are all fast-paced rockers that will please anyone who enjoys a good old guitar-driven sound. Then they really change things up with the spectacular 'Backseat Heartbeat', a more subdued song that, while far from a ballad, has a couple of tons of melody. A little past the halfway point of that song, they manage to channel a bit of the Stevie Nicks/Tom Petty 'Stop Draggin' My Heart Around' and some of the classic Boston sound. At least I noticed that immediately. Cool video for that song as well. It's back to the style of the front of the album from that point on. The highlight to me is the first song I heard off this album, 'Bloodsucker', which has AC/DC written all over it. All sorts of attitude in that one to be sure.


In Summary
Sometimes you really want a meat-and-potatoes rock album, and something like this fits the bill nicely. Just good old-fashioned riff-based hard rock performed and produced as well as the stuff we loved three decades ago. And these guys are plenty young enough that you take encouragement that this style can be continued by guys who aren't geezers (you know, like many of us).


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Comments
#1 | DEMONAOR on June 01 2016 00:53:02
Great stuff indeed. Took me back to my teenage years.
 
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