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Edoff, Martina - 2015 Unity



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ARTIST: Edoff, Martina
ALBUM: Unity
LABEL: Into Records
SERIAL: TBA
YEAR: 2015

COUNTRY OF ORIGIN:

LINEUP: Martina Edoff - vocals * Erik Rivers - guitars * Jona Tee - keyboards * Jimmy Jay - bass * Crash - drums

TRACK LISTING: 01 Unity * 02 Never Let You Down * 03 World Has Gone Mad * 04 Spirit Of Light * 05 Come Alive * 06 I Am Mining * 07 Love Keeps Turning Away * 08 Moment Of Truth * 09 Sound Of Thunder * 10 This Love Is Crazy * 11 Caught In The Middle

RATING:

WEBLINKS: www.martinaedoff.com


Background
We're getting down to the end of the 2015 calendar year, and the surprises and shocks keep arriving on my doorstep with a month to spare. The biggest shock is the brand new CD from Swedish singer Martina Edoff. We reviewed her debut CD last year, and while OK, it didn't really set our bunsen burners on fire. This cannot be said for her second effort 'Unity'. If we compared the two albums, the debut was lukewarm beer, while 'Unity' is 192% proof vodka! Enough to kill a mere mortal with one sip. I'm completely astonished by how good this is. Forget Halestorm, Issa, The Val, Romeos Daughter etc. Edoff now owns the female fronted melodic rock ranks with this barnstorming affair. The team from everyone's favourite Swedish melodic rockers H.E.A.T. provide the musical backing, and completely shake up these songs and deliver in a typical Swedish high-powered and edgy way. Keyboards are everywhere, the guitars are fiery as hell, but it's Martina's voice that stuns, bringing to mind the incredible Debbie Davis from GDM faves Witness. You have to hear it to believe it.


The Songs
There is so much vocal power on display here. The high notes are hit with such ease. You know things are up for grabs as early as the opening title-track 'Unity'. Total anthemic melodic rock, riff-happy verses and sing-a-long choruses fit the bill perfectly. 'Never Let You Down' operates in the same style as the aforementioned Halestorm. The verses are kinda staggered in delivery, but there's plenty of punch at chorus time. An apt song-title for 2015, 'The World Has Gone Mad', demonstrates a dramatic edge. The song is topped by a sonic guitar solo and some OTT vocals from Martina. From this point on, the album starts setting some high-tide marks with some exceptional songs. The keyboard passage (verse/melody) on 'Spirit Of The Light' might resemble Yngwie Malmsteen's classic 'Dreamin' (1988 'Odyssey'), but everywhere else this one is rather lovely. For me, the best track is the sensational 'Come Alive', which could be a Witness outtake. Martina really could be the next Debbie Davis based on this single vocal performance. Jawdropping! The assault continues with the equally impressive 'I Am Mining', not sure what Martina and her crew are singing about here (bitcoin perhaps?), but it sounds bloody good regardless. We aren't finished yet, 'Love Keeps Turning Away' is the female fronted version of H.E.A.T. (that much is obvious), while the radio ballad 'Moment Of Truth' could be the 2015 version of Roxette. I loved the change-up of 'Sound Of Thunder', this is the sort of song that should be played on radio if that industry was on a level playing field (which we know it isn't). 'This Love Is Crazy' continues the anthem laden approach, the album finishes up with 'Caught In The Middle', featuring guitar riffage, high flying vocals, plus an overall interesting arrangement.


In Summary
I remember discovering Martina on the Net back around 206-2007, but wasn't quite convinced she could ever deliver a killer album. Well she has since proved everyone wrong. 'Unity' stands as one of the surprise packets of 2015, and should (if the gods are fair) make her a household name among the rank and file of melodic rockers everywhere. At the time of writing, Martina and her band have recently been playing gigs over in the USA, and were recently down in the hotbed of melodic rock (Argentina) undertaking a few gigs in the land of the Tango. 'Unity' without doubt is a compulsory acquisition. Oh, and I am serious about that Witness comparison, considering the recent discussion we've had on the GDM boards about that band and Debbie Davis.


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Comments
#1 | gdazegod on November 29 2015 01:36:17
Martina Edoff - 2015 The World Has Gone Mad
YouTube Video:
#2 | gdazegod on November 29 2015 01:38:10
Martina Edoff - 2015 Unity (Lyrics Video)
YouTube Video:
#3 | Explorer on December 20 2015 13:11:11
Just got round to finally buying this album, what a corker!, can definitely hear the Witness comparisons as well as a bit of Celine Dion thrown in for good measure, a welcome late entry into my 'Best of' for this year.
#4 | Jez on February 02 2016 12:49:30
Martina's debut was a promising one, although lacked real consistency in the song writing department, but oh boy! has she turned that around on this 2nd release. Co-produced with H.E.A.T's Jona Tee, who also co-writes some of the songs, this is a quite excellent set of melodic hard rock. Also of interest is that the rest of the H.E.A.T. boys turn out to provide their musical chops and give the album that extra stamp of quality. Rockers, ballads, great guitar riffs, swirling synths and great vocals, this disc has got the lot, so if you like your melodic rock of the best quality and with more than a nod towards the styles of the aforementioned H.E.A.T, as well as Witness and Robin Beck, this album is one of the best of it's type this year by far.
#5 | Explorer on April 15 2016 00:42:43
Just been to see Martina live and boy can she cut it. A stunning almost effortless performance...quality.
#6 | gdazegod on April 15 2016 06:36:44
Lucky you Malcolm! excited
#7 | Explorer on April 15 2016 10:45:43
Just a pity there were not more people there to see her. She finished her set with a cover of AC/DC`s `You shook me all night long`, she could a better job than old Axl!
 
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