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Articles Home » 1981 Articles » Sinceros, The - 1981 Pet Rock
 
Sinceros, The - 1981 Pet Rock



ARTIST: Sinceros, The
ALBUM: Pet Rock
LABEL: CBS
SERIAL: NFC 37349
YEAR: 1981
CD REISSUE: 2010, Wounded Bird, WOU-7349

COUNTRY OF ORIGIN:

LINEUP: Mark Kjeldsen - guitar, vocals * Don Snow - keyboards, vocals * Ron Francois - bass, vocals * Bob B. Irwin - drums

TRACK LISTING: 01 Disappearing * 02 Memory Lane * 03 Socially * 04 Down Down * 05 Barcelona * 06 Falling In and Out Of Love * 07 Sleight Of Hand * 08 Nothing Changes * 09 Girl I Realise * 10 As The World Turns>


Background
Back in the fall of 1979 I was enduring my first semester of college when one day while 'studying', the radio played a tune that I thought was The Cars. I remember thinking to myself 'So soon after 'Candy-O'?', but hearing 'Take Me To Your Leader' a few more times, I learned this was not The Cars, but a new British band billing themselves as The Sinceros. Of course, I just had to buy their debut 'Sound Of Sunbathing' and found it to be a quirky, totally derivative new wave album that at the time was all the rage, but really didn't push my buttons. A minor one hit wonder and all but forgotten until two years later when The Sinceros returned with 'Pet Rock' and what I think is one of the best power pop albums of the 1980's.


The Songs
Gone are the skinny tie-isms that found The Sinceros lost in sea of mediocrity with their debut, and in place a smart, creative pop music very much in the style promoted by fellow countrymen Squeeze. 'Pet Rock' is type of album that defies its era and still sounds like a breath of fresh air. 'Disappearing' opens the album, a haunting but highly melodic track and right from the start its clear this album is something special. The song was the albums first single and shame on radio programmers that didn't give it a go. 'Memory Lane' and 'Socially' were also released as singles and after listening to these two tracks it's no surprise keyboardist Don Snow would replace Paul Carrack in Squeeze in 1982. The 'B' side's highlights include.. everything! From The Hollies influenced 'Falling In And Out Love' to the incredibly catchy 'As The World Turns', The Sinceros should have become household names after 'Pet Rock' but it was not to be.


In Summary
Never on CD, is 'Pet Rock' near the top of my dream list for reissue? You betcha! I would even settle for a twofer with 'Sound Of Sunbathing' if I had to. Until, that miraculous day the reissue appears, look for a copy on vinyl and groove to the real deal. [Footnote: Wounded Bird reissued this in 2010]


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Comments
#1 | Eric on July 18 2010 13:29:35
Wounded Bird have reissued this with 14 bonus tracks!
#2 | DaveE on December 19 2013 19:17:51
Disappearing is such a fantastic song that it almost overshadows the rest of the album. The key word is almost as the other nine songs are some of the best power pop songs of the 80's.
 
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