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Articles Home » 2000 Articles » Supremium - 2000 Lucky
Supremium - 2000 Lucky

Bruce Witkin - bass, acoustic guitar, vocals
Coz Canler - electric and acoustic guitars, backing vocals
Doug Nahory - hammond organ, piano, backing vocals
Rob Klonel - drums, percussion

They may have called the album 'Lucky', but Supremium's debut is anything but a fluke. More accurately, the LA four-piece probably came up with such a title because it feels as though you've hit the jackpot with each repeated listen. Yep, it's that good. Quite simply, Bassist/Lead Vocalist/songwriter Bruce Witkin has mastered the art of the perfectly executed three minute pop/rock song. There are eleven of them on 'Lucky' showing an affinity with the best bits of Elvis Costello, Joe Jackson and the early, rocking Bryan Adams, but Supremium retain a sound that is all their own. The result is a sparkling set of songs (released on Bruce's own Popsquad label) which become more captivating with each spin. Add to this an assured, talented band who have played with Adam Ant, The Romantics and Raging Slab amongst others, and it all points to a mark of quality.

The Songs
Opener 'If Not For You' is a typical slice of Supremium's rocking ear candy, with a relentless melody and energy with guitarist Coz Canler's Spanish-sounding solo showing that there's more to these songs than the standard verse-chorus structure. 'What She Needs' is another glorious tune along a similar vein as the opener, and even by the time the anthemic 'This Time' comes along, Supremium have got you by the balls. The highly infectious 'Fall Out', screams out to be a huge radio hit and points to Witkin's excellent vocal abilities, whilst 'I Am Alive' and The Girl I Want' rock with no lack of conviction, power or melody. The title track (especially the verse) leans toward a couple of Joe Jackson-isms, but gets away with it - like a girl who picks your pocket while buying you a drink, you can't help but enjoy it. However, Supremium surpass themselves with the outstanding balladry of 'Her Name' and the radio-ready rock of 'Thinking Out Loud' which stand as the highlights in an already impressive collection of tunes. 'Lucky' is power pop at it's purest best and while there's nothing exactly innovative on display, there's nothing derivative either. Witkin's humourous and upbeat lyrical stance coupled with a cheery willingness to craft simple-but-effective songs, separates Supremium from the majority of their more illustrious peers.

In Summary
There's no doubt that Supremium could easily challenge the likes of Nine Days (one such major-label band bringing pop rock back to the airwaves), as they have an undeniable commercial viability without being insipid and bland. Hats off to Supremium - we all get lucky sometimes, you get the feeling that with this release, they will too.


Track Listing:
01 If Not for You
02 What She Needs
03 This Time
04 Fall Out
05 I Am Alive
06 Her Name
07 Lucky
08 The Girl I Want
09 Only Bring Heartache
10 Thinking Out Loud
11 The Best of Me

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