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19-11-2017 09:44
Burn (UK) will have their new album 'Ice Age' released in Japan via Marquee/Avalon on Nov 22. The album is then released worldwide on Jan 19th 2018 via Melodicrock Records.

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Articles Home » 1989 Articles » World Trade - 1989 World Trade
World Trade - 1989 World Trade

ARTIST: World Trade
ALBUM: World Trade
LABEL: Polydor
SERIAL: 839 626-2
YEAR: 1989


LINEUP: Billy Sherwood - vocals, bass * Bruce Gowdy - guitars * Guy Allison - keyboards * Mark T Williams - drums

TRACK LISTING: 01 The Painted Corner * 02 The Moment Is Here * 03 Can't Let You Go * 04 Lifetime * 05 Fight To Win * 06 Sense Of Freedom * 07 The Revolution Song * 08 One Last Chance * 09 Wasting Time * 10 Emotional Wasteland * 11 Open The Door

Here's a band lineup to dribble over. Formed from the ashes of the mid eighties prog band Lodgic, and added to it was ex Stone Fury guitar slinger Bruce Gowdy. I'm sure someone has told Billy Sherwood many times before that the world does not need another Chris Squire clone, no matter how much you admire the man. So, there we have it, World Trade, combining elements of their heroes Yes, plus snippets of Saga and Dream Theater, and yes the song structures are complex and in some parts overly drawn out just like the aforementioned bands. They are caught between being a progressive band and a commerical melodic rock band, and I think they miss the mark on both counts. Producer Keith Olsen probably wasn't sure which direction to take with this band, and I think ultimately it shows. In all honsty though, it's a pretty good album, with some definite talent onboard, with drummer Mark T Williams (Lionels Dad), brother of Joseph (Toto), and son of Film Score Composer John.

The Songs
The album intro 'The Painted Corner' is a dark thematic piece, before we venture into 'The Moment Is Here', a superb slower piece which would not be out of place on Yes' 'Big Generator' album. 'Can't Let You Go' is punctuated with some progressive elements while 'Lifetime' is the most commercial and melodic rock oriented, with some rather fluid bass lines by Sherwood. 'Fight To Win' again reflects kindly on the Yes influence, and the next one 'Sense Of Freedom' is a hodge podge arrangement with samples, voiceovers, and keyboards from left and right field from Allison. I quite liked 'The Revolution Song' a darker styled piece of music with a subtle change-up chorus and a ripper of a guitar solo from Gowdy. 'Emotional Wasteland' is another to capture the aural attention, thugh 'Open The Door' and 'One Last Chance' do tend to drift somewhat.

In Summary
The band hung in there long enough to release a second album on the Magna Carta label called 'Euphoria' which was more of the same, though perhaps construed to be more progressive, since they signed with a label better known for it's progressive leanings.

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#1 | Jez on June 13 2008 23:27:35
Not the easiest listen you will ever hear in places,but if you like your Hi-Tech AOR very Hi-Tech and like Yes's 90125 this should do the trick nicely. Special note for the musicians and Production on this album - phenomenal in places.
#2 | Eric on June 18 2008 02:09:10
Agree Jez, not an easy listen. Hi-tech that still leaves me cold.
#3 | richardb on June 18 2008 08:23:39
I actually like this a lot. Admittedly hi-tech but I think Bruce Gowdy's punchy guitar work ensures it's not too bland. For example the powerchords on 'The moment is here' and the hard driving'Fight to win' make it worth persevering with.

I must say though I couldn't get into the follow up 'Euphoria' (a cure for insomniacs..) and parted company with this a while back..

#4 | Nick C on September 03 2008 00:44:39
I really really like this album and Euphoria the follow up to a lesser extent. The Key (Billy Sherwood again) album, The World is Watching, is in the same style but maybe not as well executed.
#5 | super80boy on May 07 2017 16:51:35
I do like that they chose a more melodic rock backbone versus being a full on Yes inspired progressive oriented outfit. Although the Jon Anderson-like voice makes the songs standout, it brings that Yes clone image back into clear view. However, the whole package does work well and its pretty good stuff.
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